Using Behavioural Psychology to Plan, Market and Manage Transport

Using Behavioural Psychology to Plan, Market and Manage Transport (PDF 345 KB) – Why do we need to use psychology to understand motivations of stakeholders transport? How can we explore motivations and perceptions? What can we do with this information to market, plan and manage transport? Presentation by Alex Hilliam to the European Transport Conference, Strasbourg.

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• Posted by derekhalden on 4 October 2005
• Topics: Conferences and Events, Managing Personal Travel