DHC Director Derek Halden promotes HometownPlus concept at Travel 2020 in London – HometownPlus has been set up by DHC with retail partners IAM, marketing partners Dumbeat Creative and smartcart experts Fortress. The presentation at Travel 2020 explains how an integrated approach is being take to grow transport and retail markets with bus company Arriva seeking to grow patronage through a customer rewards and marketing programme.
HometownPlus hits the headlines as the launch of WiganPlus approaches. HometownPlus is being strongly supported by retailers in Wigan as they prepare to make the most of the pilot to promote local bus journeys. Further information on HometownPlus.